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FAQ

1) What is meant by “web presence”?

The web presence of a business is the complete digital footprint of a business found on the Internet. While the website and the written, video and graphical content it contains is the cornerstone of a company’s web presence, there are quite a few other digital locations where a business might have a presence. These include, but are not limited to:

2) What is SEO?

SEO stands for search engine optimization. It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo.

3) What’s the difference between organic vs. paid results?

Organic results are the results that appear in search engines, for free, based on an algorithm. Paid — or inorganic — search results appear at the top or side of a page. These are the links that advertisers pay to appear on different search engines.

4) Should I optimize my domain name to include keywords?

Your primary domain should not include a keyword just for the sake of keyword optimization — that can actually hurt your SEO. If your company name happens to have a keyword, that’s fine, but don’t go buying inboundmarketingsoftwarebloggingsocialseoemailautomation.com. Get what I mean?

5) How do I know when I’m using the right number of keywords on a page?

Unfortunately, I can’t tell you an exact number that is the “right” number of keywords on a page, mostly because that’s the wrong way to think about keyword optimization.

There’s no keyword density you should be aiming for — in fact, using a keyword too many times can result in penalization due to “keyword stuffing.” Just keep the reader in mind, and only use keywords when you need to. You’ll find enough natural opportunities to include keywords that you won’t even have to worry about reaching an arbitrary number. .

6) Do I need to know code to do SEO myself?

You do not need to know how to code for every element of search optimization. There are some more advanced SEO tactics that you will need a basic understanding of code for, but it isn’t necessary for every part.

7) How long does it take to see results from SEO?

There are a few different factors that will determine how quickly (or slowly) results will come. This list includes, but isn’t limited to:

  • How much content you create
  • The quality of the content
  • How the content resonates with your audience
  • If you’re a big or small site with strong or weak domain authority

A large site could possibly see results in a couple of days if a search engines is crawling their site regularly. Smaller sites will most likely take longer because they get crawled less frequently. Wait at least a week, but probably closer to a month, before you consider changing your SEO strategy — a bit longer if you’re brand new to SEO.

8) Should I hire someone to do my SEO?

Hiring someone internally or externally to do your SEO can be helpful, but it can also be dangerous if that person doesn’t actually know the modern rules of SEO. Google goes into the risks of hiring the wrong SEO person in this support doc.

9) What’s a good goal to set for your SEO?

When you think about your goal for SEO, don’t just think about the top of the funnel and how many more visits you’re getting to your website. Think about your full marketing funnel and how much quality traffic you’re getting to your website.

Are the people who are finding your website through SEO actually qualified prospects for your business? If not, does it really matter that the traffic to your website has increased?

As you create your goals, consider what general traffic vs. quality traffic means to you. Set goals not just based on traffic, but based on the entirety of your marketing funnel.

10) What about SEO has changed in the last few years?

Reputation Management has become one of the most important components to operating a business, whether small or large, online based or not. Having a website and managing a brand means you are vulnerable to negative reviews and comments all the time. It’s important to be aware of these as they happen as well as have plans for removal, refuting, or displacing the review.

What other SEO questions do you have? Share them in the comments below, and I’ll do my best to answer them!

  • Links to pages and content on the company’s website from other places on the Internet.
  • Social media properties such as a Facebook Page, Twitter account, LinkedIn account (business and personal), company blog, Google +1 account.
  • Mentions of a business or website in social media – posts, links, tweets, +1’s, likes, etc.
  • Video content created and posted on video sharing sites such as YouTube.
  • Local business pages such as Google + Local;
  • Listings in business directories like Bing, Yahoo, Yelp, Merchant Circle, YellowPages.com, Whitepages, CitySearch and others.
  • Email communications with customers and prospects.
  • Press Releases to news and media outlets.
  • Content a business has created and shared on other websites.